R.LUM.R, whose most insightful and buzzed-about songs, including “How This Feels,” (Watch Music Video) “Boys Should Never Cry,” (Watch Music Video“Cold,” and the most recent release and his directorial debut Lonely”, (Watch Music Video) which all explore sensitive emotional issues of vulnerability, self-awareness, male identity, and mental health, releases his much-anticipated major label debut album Surfacing, available today via Island Records.  On the release of the record, R.LUM.R states, Surfacing is my proudest work to date. It took me almost two years, but now with Surfacing, a lot of these pressing thoughts I’ve had about my blackness, my version of masculinity, mental illness, healing, finding your own path, and more are finally dredged up from what seems like a bottom less ocean, and committed to wax. 
I feel like its got it’s own continental shelf; deep enough to dive where the listener may have never gone before, but sonically nice enough that you can stay near the shore and just let its current wash over if that’s all you need from it.  Either way, I finally feel like I’m saying not only what I want to say, but what NEEDS to be said, in my own words. I finally feel like I’m Surfacing. Thanx for listening!“

In addition to the release of his debut album, he announces The Surfacing Tour, his first major headlining tour of North America.  The 5-week, 26-city run across the U.S. and Canada will open February 20th in Nashville, and will wrap in Charlotte, NC on March 28th.  (Please see full tour routing below.)

Surfacing finds R.LUM.R rising above the fray as he confronts the cognitive and socio-economic topics that once constrained him, breaking through the strictures of environmental and cultural boundaries.  Writing candidly about anxiety, depression, self-awareness and self-love, he seeks to turn around the ugliness and loneliness that can limit peoples’ growth at every strata of society.  Surfacing also finds R.LUM.R collaborating with the aptly titled production and writing team known as The Gifted (James Bairian/Louis Castle), with additional production by Toulouse, KillaGraham, Christoph Andersson, Heavy Mellow, Tim Randolph, Scott Hoffman, and R.LUM.R himself.

With today’s release of Surfacing, and the litany of tracks that led to the album’s arrival, R.LUM.R builds on the momentum that he has achieved since bursting onto the music scene in 2017, with “Frustrated” the song that marked his major breakthrough and endeared him to fans worldwide.  The track reached Top 10 at Urban AC radio and amassed over 70 million global streams.  His impressive list of accomplishments include performances throughout the U.S., Europe, and Asia and blazing the stage at ABC’s Jimmy Kimmel LIVE!  He’s been praised by outlets including Rollingstone, Billboard, NPR, VIBE, Okayplayer, and more.   

The Surfacing Tour

February 20 – Nashville, TN at The Basement East

February 21 – Atlanta, GA at Masquerade (Hell Stage)

February 22 – Birmingham, AL at The Nick

February 26 – Houston, TX at White Oak Music Hall (Upstairs)

February 27 – Austin, TX at Stubb’s Indoors

February 28 – Dallas, TX at Three Links

February 29 – Norman, OK at Opolis

March 3 – Phoenix, AZ at Valley Bar

March 4 – San Diego, CA at Casbah

March 5 – West Hollywood, CA at The Roxy Theatre

March 7 – San Francisco, CA at The Independent

March 8 – Sacramento, CA at Harlow’s

March 10 – Portland, OR at Wonder Ballroom

March 11 – Seattle, WA at The Crocodile

March 13 – Salt Lake City, UT at Soundwell

March 14 – Denver, CO at Larimer Lounge

March 16 – Kansas City, MO at The Riot Room

March 17 – Minneapolis, MN at 7th Street Entry

March 19 – Chicago, IL at Schubas Tavern

March 20 – Detroit, MI at The Shelter

March 21 – Toronto, ON at The Garrison

March 23 – Cambridge, MA at The Sinclair

March 24 – New York, NY at Bowery Ballroom

March 26 – Philadelphia, PA at Johnny Brenda’s

March 27 – Washington, DC at U Street Music Hall

March 28 – Charlotte, NC at Neighborhood Theatre


Professor and philosopher Joseph Campbell presented the influential theory of “The Hero’s Journey” in 1949.  As part of his summation, narrative follows a hero through utter crisis, unbelievable victory, and undeniable transformation. Essentially, the protagonist emerges a new person.  For examples, see Star Wars and The Lion King, to name a few!  Reggie Williams undertook a similar trip on his path to becoming R.LUM.R. Armed with nothing more than a guitar and a whole lot of ambition, he went from a single-parent household in Bradenton, FL to touring the globe, gracing late-night television, amassing nearly 100 million streams independently, and inking a deal with Island Records by 2019. Reggie’s own creative wanderlust propels an inventive exploration of R&B underscored by hip-hop attitude, pop dalliances, and progressive rock vision on his forthcoming full-length debut for the label.

Music immediately spoke to him as a kid. Growing up with his mother and older sisters, he recalls, “When I smelled wood incense and heard Erykah Badu’s ‘On & On’, I knew it was time to put on my shorts and clean the house!” Beyond mom’s penchant for “exclusively playing R&B, soul, and gospel,” he personally discovered Linkin Park, Bright Eyes, M Ward, Fall Of Troy, and Coheed and Cambria. The latter inspired him “to write nothing under six minutes” even though he “could only afford an acoustic guitar. Lonely, yet encouraged by a guitar teacher, he devoted himself wholeheartedly to the instrument.  Attending Florida State University for classical guitar, he split his time between woodshedding and throwing down onstage at local scene haunts. Dropping out and moving to Orlando, he supported himself through a tireless string of bar gigs before linking up with producer J. Cruz [Ethnikids]. Following a fateful writing session, R.LUM.R came to life.

With the arrival of the Surfacing album, and with The Surfacing Tour on the horizon, R.LUM.R’s most heroic contribution might be this level of honesty… “I want listeners to take away an idea they can be better versions of themselves in their own lives,” he leaves off. “I really believed in what Erykah Badu used to say about music, ‘Once I release it into the world, it’s no longer my story’. Once the audience listens to it, it’s their story. I can’t wait to see how people interpret it. There’s growth to be done, and you don’t have to be afraid of it.”



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